vault
The task was to develop a creative strategy and campaign for Vault’s annual event. The client requested the campaign to be divided into three sections: pre-event, during the event, and post-event. The pre-event assets were intended to raise awareness and generate interest in the event. The event itself was meant to retain current clients and engage new ones. The post-event phase was to concentrate on follow-up and converting both current and new clients.
dEVELOPMENT
The pre-event phase focused on building awareness and generating interest in the event. This was achieved through an email campaign targeting current customers and a social media campaign incorporating gamification elements. For instance, we used a radio-style key phrase that attendees could use to win prizes at the event, serving as an enticing hook to drive event attendance.
At the event, our primary goals were to retain existing clients and engage new ones. The event stand featured bold, attention-grabbing motion displays. We also distributed branded merchandise, such as reusable cups, stationery, and food, to attract attendees. Attendees could use the previously mentioned key phrase or sign up for our email newsletter to win prizes, further enhancing engagement.
Post-event efforts focused on following up with attendees and converting them into clients. We released a newsletter with promotional content designed to encourage client conversion. Additionally, targeted paid media advertisements were deployed to re-establish connections with the audience, reinforcing our message and encouraging further engagement.
