For my latest project, I embarked on a journey to showcase my animation skills across various platforms, including Google Display Adverts, social media assets, and poster design. The main focus of the campaign was Italy, and I aimed to create an authentic representation of its rich history and culture, thereby targeting young adults aged between 18 and 30. I wanted the message to be exciting and evoke a sense of adventure. 

To achieve my objective, I decided to use a vintage postcard as a base and included original Italian stamps. I added grain and desaturated all the imagery to give it a newspaper-like feel. Although most of the images used were stock, I made sure to include natural shots, especially of people. I chose this distinct style as I wanted the animation to be eye catching, in comparison to the image and text used by other brands.