Integrated Campaign Design

The campaign concept was designed to build brand awareness and get people interested in a business's offering through a series of connected digital touchpoints.

My role involved developing the visual direction and designing assets across motion, social, webinar and email. I wanted everything to feel connected, using bold typography, colour and simple messaging to grab attention and make the campaign easy to follow.

The deliverables included a motion promo, a five-slide LinkedIn carousel, a webinar thumbnail and intro animation, and responsive email designs for desktop and mobile. I also explored how reusable graphics and motion templates could make it easier to keep future campaign assets consistent.

The aim was to create a campaign that felt cohesive from start to finish, with each asset building on the last and guiding the audience towards the next step.