Axion

Axion is a self-initiated project, developed as an adaptation of earlier work created during my time at Arke Agency. The brief centred on building a cohesive brand and campaign designed to help enterprise-level companies streamline how they access and manage digital assets. The project explores a full cross-platform approach, targeting B2B audiences through a mix of paid media and large-format placements. Deliverables included Google Display banner ads, out-of-home (OOH) statics, and Meta advertising formats, spanning static, carousel, and motion executions. This work was an opportunity to demonstrate both conceptual thinking and craft, with a particular focus on combining animation and static design within performance-driven environments.